Mango fruit and leaves

We are plant obsessed

We believe in the power of plants. That's why we source real, natural-origin botanicals for each bottle of our bio:renew shampoos and conditioners. We do it because we want you to feel the energy of nature in every wash – and feel what’s real.

Our Ingredients

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Higher Standards

Higher Standards

Our products meet the Environmental Working Group’s strictest health and transparency standards.

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What We Leave Out

What We Leave Out

We hear your questions – and we’ve provided a detailed list of ingredients we don't use.

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Safety First

Safety First

Everything we do is focused on making sure you have the most enjoyable product experience possible, and that begins with safety.

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What's inside and why

What's inside and why

Our carefully selected ingredients nurture your hair to make it feel its natural best.

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A Force of Nature

We’re dedicated to real botanicals – like aloe – that you can squeeze, touch and feel. That's why we’re working to protect the plants that nurture our planet, our lives and our hair.

Our Kew Partnership

Our Kew Partnership

The world’s leading plant scientists help us to identify our real, naturally sourced botanical ingredients.

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PETA Cruelty-Free

PETA Cruelty-Free

Herbal Essences® is proud to be certified as a PETA Cruelty-Free brand.

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Sustainability

Sustainability

We’re committed to reducing our impact on landfills and water supplies.

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Replanting the Planet

Replanting the Planet

Our reforestation work helps replant biodiversity and save plant species at risk of extinction.

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The Save 20 in 2020 Initiative

The Save 20 in 2020 Initiative

We’re helping save endangered plants from extinction through seed banking.

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Our Story

Our haircare products have the most sustainable, naturally sourced botanical ingredients.

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