Step 1

Doubt from the start: just like you, we start with a heavy dose of scepticism scepticism to determine if our hair products are safe. The number one question we ask ourselves is whether the ingredient is safe to use.

Before any ingredient goes into Herbal Essences nature-inspired shampoos and conditioners, we gather all the relevant safety and toxicity information on the ingredient. If we have any doubts about an ingredient's potential to cause you harm, then we won’t use it, full stop. No questions asked.

Step 2

Do ingredient due diligence – Set a SAFE RANGE:

After we look at the safety data on the ingredient, the next big question we ask is what the safe range for the ingredient is. The safe range defines how much of the ingredient is actually safe for you to use throughout your life.

We work to determine a safe range for each and every ingredient based on a similar process many regulatory agencies and scientific groups use to ensure safety.

This includes groups like the European Union Commission, the World Health Organization and the National Academy of Sciences.

Step 3

Determine the entire product formula:

Whilst an ingredient might be safe by itself, we also evaluate the safety of our products when we have a mixture of ingredients to confirm their use won’t cause any unexpected skin or eye irritation. If we can’t conclude that the product formula is safe, it won’t make it to your shower. We will either reformulate or we won’t launch the product.

It takes a village to ensure your safety, and that’s why we have more than 500 scientists and professionals who go above and beyond to make sure our shampoo and conditioner ingredients meet all safety and regulatory requirements around the world. Our primary aim is to guarantee safe hair products with natural-origin formulas that will also take care of all your haircare needs.

Safety Video

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We will never stop innovating to maintain the highest standards in our ingredients and products. Here's the latest regarding the ingredients and industry safety standards.

Step 4

Track and monitor relentlessly

Once our new Herbal Essences shampoo or conditioner containing natural-origin ingredients is on the market (and in your shower!), we continuously monitor your comments about our products. You deserve the best – and that means we can never take our eyes off your safety. It’s our commitment to you!