Safety first: creating safe, natural-origin shampoos and conditioners

Formulas with high standards

Everything we do is focused on making sure you have the most enjoyable product experience possible – and that begins with safety and product transparency. We want to protect you AND the planet.

It takes a village to ensure product safety, and that’s why we have more than 500 scientists and professionals who go above and beyond to make sure our products meet all safety requirements around the world. If we have any doubts about an ingredient’s potential to cause you harm, we won’t use it, full stop.

We do everything possible to protect our customers whilst creating effective hair care – because we care. From mineral-free to paraben-free shampoos and conditioners, we have safe, nature-inspired products for any hair type.

From silicone-free shampoos to paraben-free shampoos and conditioners with natural plant extracts

Whether you want silicone-free shampoo or a paraben-free conditioner, our products are full of ingredients to help combat damaged hair and infuse it with amazing scents.

We have formulas that are paraben-free, colourant-free, mineral oil-free, silicone-free or sulphate-free. No matter what, you can find a natural origin shampoo or conditioner that smells good, feels good and helps to give you the beautiful hair you want.

Parabens icon


Mineral oil

Added phthalates (DBP, DEHPDEP and others)



Coal tar hair dyes and other coal tar ingredients


Cruelty-free shampoos and conditioners, certified by PETA

Herbal Essences is proud to be recognised by PETA (People for the Ethical Treatment of Animals) as a cruelty-free brand.

We use non-animal alternative testing. What does that mean? Our products and ingredients are not tested on animals, full stop. Most bio:renew variants are also PETA-certified vegan.