Safety first: creating safe, natural-origin shampoos and conditioners
Formulas with high standards
Everything we do is focused on making sure you have the most enjoyable product experience possible – and that begins with safety and product transparency. We want to protect you AND the planet.
It takes a village to ensure product safety, and that’s why we have more than 500 scientists and professionals who go above and beyond to make sure our products meet all safety requirements around the world. If we have any doubts about an ingredient’s potential to cause you harm, we won’t use it, full stop.
We do everything possible to protect our customers whilst creating effective hair care – because we care. From mineral-free to paraben-free shampoos and conditioners, we have safe, nature-inspired products for any hair type.
Cruelty-free shampoos and conditioners, certified by PETA
Herbal Essences is proud to be recognised by PETA (People for the Ethical Treatment of Animals) as a cruelty-free brand.
We use non-animal alternative testing. What does that mean? Our products and ingredients are not tested on animals, full stop. Most bio:renew variants are also PETA-certified vegan.