Top 5 benefits of our sulphate-free shampoos and conditioners

If there's one thing that most of us do diligently, it's that we read the labels of anything we buy off the shelf. We have become conscious of the ingredients that go into creating our favourite beauty products. This has made cruelty-free, vegan and earth-conscious products and brands increasingly popular. When it comes to hair products that are good for us and good for the environment, there are some ingredients we can do without – like sulphates.

What are sulphates?

It might come as a surprise to you, but many people don't have any qualms about the presence of sulphates in their hair products. This can be attributed to the ability of sulphates to offer a thorough cleanse.

In fact, sulphates are the cleansing agents that give you the lathering effect that you so covet, and this lather is what removes dirt particles and removes any product build-up in your tresses. However, not everyone is keen on using a sulphate shampoo since it has a tendency to strip the hair of its natural oils and leave it feeling drier and more parched.

Instead of letting your hair bear the brunt of sulphate shampoos because you believe that only lathering can cleanse your hair, you can find a sulphate-free shampoo and conditioner that will give you smooth, moisturised hair. If this is what you need, Herbal Essences' sulphate-free haircare range – crafted using pure aloe – is here to save the day.

Who should use sulphate-free shampoo?

The good news is that shampoos without sulphate are suitable for every hair type. Our line of sulphate-free and paraben-free shampoos and conditioners can be enjoyed by everyone. Our haircare range is crafted to suit individual hair conditions, and repairs and restores hair to its former glory in an environmentally friendly manner.

Here are five amazing benefits you can experience with our sulphate-free* pure aloe range:

*sulphate-free surfactants

Does it lather? Yes – but how?

The lathering part of our haircare routine is what makes it the most satisfying. Nothing beats a soothing head massage that leaves your hair feeling and smelling fresh.

The general idea that non-sulphate shampoo doesn't lather as much as its sud-inducing counterpart – and that this satisfying step will be removed from their haircare routine – is what encourages some people to stick to sulphate shampoos. Well, if that’s the case, we have some amazing news for you: you can lather your way to healthy hair with our sulphate-free shampoos, too. Our sulphate-free alternative contains naturally derived surfactants derived from coconut kernels, which makes it lather like any other shampoo.

Sulphate-free shampoo and conditioner for managing curly hair

We all are well-versed when it comes to the problems associated with curly hair. A bad hair day can be brought on by frizz or dryness. Moreover, the beautiful ringlets and curls in your tresses can make it even harder for natural oils to find their way to the length of each strand and nourish it.

The sulphates in your regular shampoo can clean your hair – but they can also strip it of its natural oils, leaving your hair dry and unmanageable. Our 90% natural origin sulphate-free shampoos and conditioners are kinder to your curly hair; they clean your bouncy locks without drying them out, giving you a good hair day after every wash. The signature formula with pure aloe gives you a healthier and smoother finish as well.

Coloured hair? Sulphate-free shampoo and conditioner work just fine

Finding the ideal shampoo and conditioner for colour-treated hair can be a tedious task. Your shampoo needs to be strong enough to cleanse well and gentle enough to not strip away the natural oils in your hair – and it needs to protect your hair colour in the process.

The chemicals present in hair dye can make your hair dry and cause it to become more porous. This means that your hair absorbs and loses moisture more frequently than usual. The result is hair that feels extremely dry and brittle. Sulphate-free* shampoos (like those in our aloe range) are gentler on your hair and dramatically reduce the chance of your tresses looking parched post-colouring.

*sulphate-free surfactants

No more dry locks with our sulphate-free shampoo and conditioner

Sulphate-heavy formulas can make your hair dry as they strip your hair of natural oils. You won’t be happy with the fragile, broken ends you are left with after using these shampoos regularly.

Switching to our sulphate-free* formulas with 6x more aloe** will help your hair to retain moisture. Show your hair some love and give it the nourishment it deserves.

*sulphate-free surfactants

**vs. current bio:renew range

Safety is the first priority

At Herbal Essences, safety is our first priority. Before we use any ingredients in our shampoos and conditioners, they are tested for safety and toxicity.

If we have any doubts regarding the ingredient’s potential to cause harm, we refrain from including it in our product formula. We work actively with every preservative and ingredient to scientifically determine a safe range to ensure harmless usage. We promise that our pure aloe and naturally derived surfactants used in our products are safe for you and your hair.