How to Fix Dry and Heat-Damaged Hair

The much-loved hair mask is the ultimate form of self-care for your hair. By infusing your strands with nourishing, hydrating and thirst-quenching ingredients, you can bring restore its silky softness. Read below to see what causes hair damage and how masks can help.

What causes hair damage?

Hot tools

That style is hot, but so is the tool you used to get it. These tools can seriously damage your locks. This goes for colouring, perming, relaxing and bleaching hair as well. Combine any of those treatments with heat and your hair may be feeling seriously parched.

Rough treatment

We know you love your hair, but that doesn't mean you always treat it right. The little things you do every day might damage your hair without you even knowing it, including over-brushing, towel-drying and wearing tight ponytails.


This is a catch-22: hair breakage can stress you out, and when you’re stressed, your hair is more likely to break or even fall out. The good news is, once you've stopped stressing, any hair you’ve lost usually grows back.

All about the hair mask

how do you reverse hair damage? Well, it’s simple: stop being stressed, stop towel-drying or brushing your hair and don’t you dare come at your locks with a hot tool. Just kidding – you don’t have to completely change your lifestyle to get luxurious locks, you just need to give your hair a little TLC in the form of a hair mask.

Nothing gives your dry and damaged locks the luxurious, silky feel of a conditioning hair mask. These treatments are designed to be thicker, richer and more nourishing than a daily conditioner to seriously repair your damaged locks – while also giving your hair a delicious scent that lasts all day long. With ingredients like coconut milk, argan oil and aloe vera, even the thirstiest strands will be left feeling silky-soft and looking shiny.

Once or twice a week, swap your regular conditioner for a hair mask. You’ll notice a difference in no time. The longer you leave the mask on, the more it’ll help repair your hair, so sit back relax, and let the mask do its work.