About bio:renew – Made With Antioxidants, Aloe and Sea Kelp
We’re excited to bring our Herbal Essences bio:renew collection ingredients to your bathroom.
Whichever product you choose, you can rest assured our bio:renew shampoos and conditioners are 90% naturally derived. We decided to formulate our nature-inspired bio:renew hair products without several ingredients that we consider no-nos. So, what is bio:renew and how does it work? Learn the basics below.
Oxidation
Have you ever seen a penny turn green? That’s due to oxidation. Your hair can oxidise, too, becoming damaged and dull over time. But Mother Nature has your back. We've added active antioxidants to our bio:renew blend to fight the process of oxidation. When you use bio:renew daily, you give your hair a healthy dose of antioxidants to revitalise your hair.
Free Radicals
Free radicals are everywhere in nature, including your hair. They act like bullies, attacking proteins to leave hair weak. The bio:renew formula resupplies hair with antioxidants to keep your hair feeling and looking great by removing these damaging free radicals.
90 Percent Naturally Derived
The bio:renew formula is 90 percent naturally derived and contains active antioxidants that help your hair look and feel healthy. We have worked with the world’s leading plant authority, the Royal Botanic Gardens, Kew to verify our genuine, naturally sourced botanical ingredients. At Herbal Essences, we’ve been working hard to put your safety first while creating products you love to use. We are confident that you will find a product and fragrance that meets you and your hair’s needs. Our bio:renew collection is all about giving you more choices and more confidence in your haircare decisions. So, go ahead and give bio:renew a try!